RETAIL PROPERTY LEASING 
​SERVICES

The phrase “Location, Location, Location” is being changed into, “Convenience, Convenience, Convenience.”  The rapid growth of e-commerce and its economic impact on physical locations and their owners is neither an aberration nor a short-term business cycle.  It’s a game-changer.  E-commerce has virtually wiped out entire retail categories (i.e., music stores, book and electronic stores) and is currently chewing through the fashion industry.  To counter this effect, Greenstone Realty has developed the strongest, most robust commercial leasing services designed to overcome this paradigm shift in meaningful, dynamic and realistic ways.  We beat the bushes.  We have the contacts.  We harness the strength of the entire marketplace to lease vacancies.

Brick and mortar stores are not going away.  Different channels of distribution will co-exist but the more quickly property owners embrace these changes the better.  Retailers are being forced to re-learn how the plugged-in generations of today shop.  Their physical stores need to seamlessly merge with their e-commerce platforms.  What the future of retailing will look like is not yet clear.  Are stores merely showrooms?  Are they points of purchase?  This and many other influences are now being debated and tested.  One thing is true: E-commerce has had both the effect of reducing in-store sales volume as well as syphoning funds from store leasing budgets.  Retail footprints are changing as we speak and each retail category is impacted differently.  Omni-channel retailing is happening right now.

One of the bright spots on the horizon is that F&B restaurant sales dollars have eclipsed grocery sales.  This trend will continue as consumers seek more and better dining and entertainment options.  In turn, landlords and developers are starting to understand the implications of these changes – and Greenstone Realty has been working with industry leaders, retailers, shoppers and landlords to research this paradigm shift for the concomitant benefit of our clients and customers.  The overwhelming consensus is to create authentic shopping experiences that produce an emotional tug on customers’ heart strings and wallets.

Greenstone Realty does much more than put a For Rent sign in a window.  We reimagine and reposition properties, beat the bushes to unearth potential tenants and go the distance to deliver deals.

IS YOUR BROKER DOING EVERYTHING TO LEASE YOUR RETAIL SPACE?  WE ARE.

We harnesses the strength of the entire marketplace to stimulate demand, procure offers and negotiate the best business terms – knowing that every day your property stays vacant, you lose money.

We build important tenant relationships.  We know how and why tenants are making leasing decisions.  We continually achieve stellar results in both urban and suburban markets – and have the distinction of leasing more major entertainment properties than any other firm in the Northeast.
 

• We craft and implement the most effective marketing programs to procure more offers and close deals;
• We possess the highest business and work ethics, and the very tenacity and deal-making acumen our clients and customers demand;
• We cover all major urban and suburban markets, sub-markets and retail corridors;
• We have extensive experience pre-leasing new shopping centers and mixed-use developments.

​YOU KNOW OUR DEALS - NOW GET TO KNOW US.

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STRATEGIZING WITH YOU

• Short- and long-term ownership objectives
• Cash-flow and capital outlay considerations
• ‘Best and highest use’ for a given vacancy
• Positioning or repositioning the asset
• Presenting market realities: macro and micro influences
• SWOT: Strengths, Weaknesses, Opportunities & Threats
• Location and physical considerations
• Vacancy competition analysis
• Economic expectations and market rental comps for like-kind properties
• Developing the all-important rationale to lease

Research

• Determining comp-rents and vacancy rates
• Identifying competing vacancies
• Identifying important traffic generators
• Obtaining pedestrian and vehicular traffic counts
• Obtaining information on mass transit, parking and vehicular accessibility
• Obtaining ESRI sales-gap and sales leakage studies
• Obtaining trade area sales expenditures
• Conducting demographic, socio-economic and psychographic studies
• Mapping the retail landscape to illustrate market dynamics
• Obtaining daytime, hotel/tourist, transient, residential and seasonal surge populations
• Identifying primary, secondary and tertiary retail categories and tenants to target

MARKETING & MATCHMAKING

• Unparalleled creative initiatives targeted to specific retail categories to promotes interest
• Craft and implement multi-channel marketing initiatives to “beat the bushes”
• Development and maintenance the most extensive retail tenant prospect database
• Maintenance of a comprehensive retail co-broker database to harness the strength of the entire marketplace
• Telemarketing, internet, print, social media and public relations initiatives

DEALMAKING

• Listening
• Negotiating business terms and conditions
• Preparing and responding to Letters of Intent
• Negotiating through every leasing contingency
• Providing solutions to issues based on decades of negotiating retail leases
• Giving trusted advice

CLOSING DEALS

• Being professionally-aggressive to close deals
• Working through the thorniest issues
• Keeping everyone focused on closing the deal